B323 Section B Media Topic: Television and/or Radio comedy
Question 4 b): Discuss in detail how one programme offers audience
pleasures. Give examples from the programme.
I have chosen to analyse the audience pleasures of watching
Miranda (BBC 1). I will give specific examples by close reference to episodes
and by quotation.
Miranda is mainstream family viewing, aimed at a target
audience who would relate to middle class life. Miranda is a TV sitcom:
socially inept Miranda always gets into awkward situations when working in her
joke shop with best friend Stevie, being hounded by her pushy mother, and
especially when she is around her crush Gary.
A comprehensive review of all four BBC TV channels by the
governing trust (July 2014) found that BBC 1 could feel “middle class in focus
and target audience" with Miranda cited as an example. They also found
that the BBC is falling out of favour with younger people and BAME (black,
Asian and minority ethnic viewers). The average age of BBC1 viewers is 59,
compared with 56 in 2010/11. However, the character of Miranda is also quite
like a big child as she is unmarried, always making a fool of herself and
getting into trouble with her mother, so I think that audiences such as Children/Teenagers
could relate to her, those to which who are independent.
Audiences also relate to her relationship with her best
friend Stevie because they are actresses of complete different personality, it is a very dynamic, intense relationship. Stevie could also be seen as the friend to which your parents would say to be more alike. For example, she is physically more attractive, and knows how to control herself in social circumstances. Stevie thinks of herself as more successful socially and romantically, as she puts it, she has 'allure' whereas she dismisses Miranda as merely having 'wiles' when it comes to attracting men, as in Series 1 Episode 6. Miranda has to compete with Stevie for men, in fact, this is a running gag in many shows, such as Dog in which a man leaves his wallet in the shop and the contents suggest that he could be a potentially exciting date. The comedy arises here when both Stevie and Miranda buy dogs as 'wallet man' has a photo of a dog in his lost wallet. Stevie, who is tiny, buys a Great Dane while Miranda, who is 6ft 1, buys a Chihuahua.
Miranda offers the pleasures of the sitcom genre, such as
characters that are recognizable that the audience can relate to, who are
stereotypes. Miranda's mother, for example, represents the upper class stereotype.
Miranda's mother makes us laugh because she contradicts Miranda's behavior
Miranda's group of girl friends are stereotypes. For
example, they play as a set of 'girlfriends' which can be related by the female audience.
Her girl friends often make us laugh at Miranda, such as in
the episode when her friends say "I'm watching my diet-I'll order the Salad."
However, in many ways, Miranda is an anti-stereotype because she orders fatty foods which contrast with her 'girlfriends' orders.
There are many points of recognition for middle class
audiences in the ways in which the sitcom addresses audience’s lifestyles,
concerns, hopes, such as Miranda's conflict with her mother as when she decides to go to the 'regatta' which goes against her middle-class lifestyle.
Another narrative strand that makes audiences relate to her
is her trouble love life. To explain: She finds it difficult to express her emotions to Gary, and how she normally turns it into an awkward situation.
Each episode also features predictable running gags such as,
for example, her frequent removal of clothes in bad circumstances.
Miranda always manages to lose her clothing, such as in the
episode when she becomes stuck in the park due to the closure. Initially, she thinks she is stuck, however, she finds a gap in the fence. In order to slither though the tight gap she undresses. This emphasizes the shows running gag.
Stevie and Miranda always compete for boyfriends, such as
the episode when 'wallet guy' leaves his wallet in Miranda and Stevie's Joke Shop.
Miranda always embarrasses her friends socially, such as when Miranda attempts to express her emotions to Gary but are intensely drawn to her cute pet. She says comedic comments to emphasize they're heavy distraction on the Chihuahua.
The sitcom addresses audience’s lifestyles, concerns, hopes
about relationships. Miranda always fails to explain her true feelings for
Gary, such as when she goes to the restaurant to which Gary works in Miranda tells us: "I love you Gary."
She competes with, quarrels and makes up with Stevie, for
example, when they both compete over 'wallet guy'
She gets scolded by her mother, such as in the episode when
her mother says "..."
In most sitcoms, the audience is passive consumer but this
show is filmed before a live studio audience. In addition, Miranda establishes
a relationship with her audience by breaking the fourth-wall. She confides in us, the audience her
feelings, saying things to entice this relationship between her and us, the audience.
For Blumler and Katz, audiences use media to gratify needs
(the uses and gratifications model of audience behaviour). Miranda offers the
pleasure of entertainment, escapism and diversion by making us laugh. In
particular, both slapstick humour and verbal humour entertain us. Examples of
these include (three examples minimum) Long-running gags, for example her tendency to undress in awkward situations, breaking the fourth wall to emphasize jokes and humour and the language she uses to both relate with audience but opens up her comedic value.
Audiences also like to relate to the characters in
programmes;
I have shown that Miranda
offers many points of recognition in its characters. It s also important that
Miranda is a likeable character who does not hold grudges. For example, Miranda and Stevie becoming friends again, after competing against 'wallet guy'
Audiences pick programmes with actors that they know and
like. It is also significant that Miranda Hart is a well-known so that a bigger fan base is attracted.
Audiences tend to favour programmes that support their
values and their sense of their own identity. Part of our sense of self is
informed by making judgements about all sorts of people and things. This is
also true of judgements we make about TV and film characters, and celebrities.
The shows we watch, the stars we like can be an expression of our identities.
One aspect of this type of gratification is known as value reinforcement. This
is where we choose television programmes or newspapers that have similar
beliefs to those we hold. Therefore, equally important is the upbeat, comic
atmosphere of the show. Despite
set-backs such as ... Miranda bounces back, for example, ...
Finally, audiences like to know what is going on in the
world (surveillance). This relates to Maslow’s need for security. By keeping up
to date with news about local and international events we feel we have the
knowledge to avoid or deal with dangers. In a sitcom, the characters face all
sorts of situations that we can experience vicariously, some of which are
challenging, such as expressing true emotion.
In conclusion, Miranda is a character which is likeable by the targeted, middle-class audience but also teenagers. The audience can relate to her and the issues she experiences, through the series techniques have been used to increase comedic effect such as running gags, breaking the fourth wall and verbal, witty jokes. I also believe the actors have different personalities, this is a factor to why the sitcom gets a lot of attention from mainstream viewers. It is a very simple television series, however, it is for mainstream viewing and the audience pleasure is the support of values and their sense of their own identity, but also, this addition of surveillance intertwined within episodes.